Thursday, October 27, 2011


SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Their mission is to convey a more sustainable approach to the way we live through video, design, art and culture.

Peter Glatzer and aker Adrian Grenier

As filmmakers who are concerned with climate change, they felt that they could bring something creative to express the changes they wanted to see and were, gratefully, starting to observe. They feel that video, art and design are powerful and inspiring ways to convey this narrative. That SHFT was their particular tool to tell this story.  They also embrace the idea that consumers have the power to make change. Businesses respond to the demand of their customers. SHFT celebrates the burgeoning sustainable marketplace where great design and innovation meet. People vote with our dollars and can have a powerful impact when they do.

Finally, they wanted to explore the idea that “environmentalism” as a movement, as a separate category, has become anathema. They beleive sustainability should be folded into the fabric of our lives, a part of our consciousness that touches everything we do. They note that it should be reflected in our culture, our art, our music and design, and nudge us further towards the sustainable direction in which we’re inevitably headed.  (SHFT)

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