Santa Cruz, California & Ericeira, Portugal Approved as World Surfing Reserves
Storied surf zones in Northern California and Portugal join Malibu, California, and Australia’s Manly Beach as sites to be formally dedicated
The Santa Cruz zone, approximately 7 miles of coast extending from Natural Bridges on the western end to Opal Cliffs just east of Pleasure Point, is made up of a dense collection of cold-water dream waves and is steeped in surfing tradition. The zone is best known for the iconic spots at Steamer Lane and Pleasure Point, both world-renowned righthand pointbreaks.
The Ericeira area of Portugal is a surf mecca for Portuguese and international surfers alike. The approved Ericeira surf zone consists of 4 km (2.5 miles) of coastline that contains a highly concentrated group of quality surf breaks, several of them world-class, including the popular Ribeira d’Ilhas and other world-renowned breaks.
World Surfing Reserves seeks to designate and protect the most important and cherished surf areas around the world, in partnership with local surf communities. WSR sites are nominated and selected based on four major criteria: quality and consistency of waves, importance to surf culture and history, environmental characteristics, and community support. So far over a hundred sites have been submitted for consideration for WSR status from 34 different countries.
Beyond its cultural and aesthetic significance, each WSR is a meeting of land and sea selected for the unique and salutary nature of its waves and natural setting. The dedication of each WSR seeks the protection of this coastal zone of waves and habitat from inappropriate development, through international and local partnership that builds community around conservation, to improve and dictate stewardship of the area.
About World Surfing Reserves (WSR) proactively identifies, designates, and preserves outstanding waves, surf zones and their surrounding environments, around the world. WSR is an initiative launched by Save The Waves Coalition in 2009 in conjunction with National Surfing Reserves - Australia, and through additional partnerships with the International Surfing Association (ISA) and Stanford University’s Center for Responsible Travel (CREST).
USA contact: Dean LaTourrette, WSR Executive Committee, Executive Director – Save The Waves: +1-415-596-7873 • Portugal contact: João De Macedo, WSR Ambassador: +351 913 718 921 • email@example.com
Australia contact: Brad Farmer, WSR Executive Committee, Founder – National Surfing Reserves Australia +61-413 031 870 •
Friday, February 25, 2011
MEL B DESIGNS “SOFT & DARING” PUMP FOR SHOEDAZZLE
Proceeds to Benefit Children’s Hospital Los Angeles
ShoeDazzle® has announced the release of Melanie Brown’s “Mel B” shoe. The limited-edition, blinged-out pump will be sold exclusively to ShoeDazzle members, with 100% of profits donated to Children’s Hospital Los Angeles.
Mel B, best known as a Spice Girl and “Dancing with the Stars” contestant, was inspired by the patients of Children’s Hospital Los Angeles who attended her ShoeDazzle design session. The finished product, available on March 14, 2011 at ShoeDazzle.com, is a pump with a stunningly bejeweled high-heel and a leopard print inside.
Children’s Hospital Los Angeles is L.A.'s first and largest hospital dedicated to treating children.
About ShoeDazzle® ShoeDazzle is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member’s own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, who serves as the site’s Chief Fashion Stylist, was launched in March 2009 and now boasts over 600,000 Facebook fans.
About Children’s Hospital Los Angeles Children’s Hospital Los Angeles is one of the nation’s best children’s hospitals serving more than 97,000 patients each year with physicians specializing in more than 100 subspecialties. Children’s Hospital is one of only eight children’s hospitals in the nation – and the only one in the western United States – named to the national “Honor Roll” of children’s hospitals in the 2010 U.S. News & World Report rankings for clinical excellence. Children’s Hospital is preparing to open a $636 million, 317-bed state-of-the-art facility in July 2011 that will further expand services and capabilities at its main campus on Sunset Boulevard in Hollywood, Calif., as well as increase the ability to provide family-centered care to residents throughout the region.
Hayley Scheck Kristina Levsky
B|W|R Public Relations ShoeDazzle
Wednesday, February 23, 2011
Film Description From Its Website: "The largest domestic natural gas drilling boom in history has swept across the United States. The Halliburton-developed drilling technology of "fracking" or hydraulic fracturing has unlocked a "Saudia Arabia of natural gas" just beneath us. But is fracking safe? When filmmaker Josh Fox is asked to lease his land for drilling, he embarks on a cross-country odyssey uncovering a trail of secrets, lies and contamination. Part verite travelogue, part expose, part mystery, part bluegrass banjo meltdown, part showdown."
GASLAND will be broadcast on HBO through 2012.
Tuesday, February 8, 2011
|Ed Begley, Jr.|
Begley, who is known as an environmental leader in the Hollywood community, will speak on the main stage at noon and 4:00 p.m. on Saturday, February 12, and will be at the Envirolet booth directly after both speaking engagements. Begley will reach audiences through his moving talk, “Live Simply So That Others Can Simply Live.” Begley is constantly raising awareness about green products and technology, and he will also discuss the premium eco-friendly line of composting toilet systems by Envirolet.
Before the Lake Home & Cabin Show, Begley will be talking to Minneapolis media about his involvement with the show and his well-known green lifestyle. Begley will have appearances on the 92 KQRS Morning Show with the KQ Morning Crew, Cities 97 FM Morning Show with BT & Lee, and KARE 11 News Morning Show.
Begley has a long history of initiating change and serving in several major roles including chairman of the Environmental Media Association and the Santa Monica Mountains Conservancy. He is also involved in other environmental groups such as Friends of the Earth and Tree People. Because of his strong involvement and dedication, he has won a number of awards from several prestigious environmental groups including the California League of Conservation Voters and the Natural Resources Defense Council, among others.
Begley doesn’t just promote green living and technology, he actually lives it. He currently resides in a self-sufficient home powered by solar energy just outside of Los Angeles.
The Lake Home & Cabin Show, now in its seventh year, is a unique three-day event brining more than 250 exhibitors from across the country to showcase everything related to the lake home and cabin lifestyle, including the latest trends in interior design, décor, furniture, architecture, building, remodeling and landscaping. The show is a great one-stop resource for anyone decorating, remodeling, building or buying a second home. Learn more about the show.
About Sancor Industries Ltd: Headquartered in Oshawa, Ontario, Sancor Industries Ltd. is a leading manufacturer and marketer of advanced environmental composting toilet systems under the brands Envirolet and Santerra Green. Envirolet has been sold factory direct to consumers worldwide since 1977. Santerra Green is sold through select retailers and dealers in the United States and Canada. Sancor continues to manufacture in North America and offers the longest warranty in the composting toilet industry. The newly introduced FlushSmart Series has revolutionized the industry by changing the perception of what a composting toilet looks like. For more information, visit Envirolet or Santerragreen.