Oprah Seeks Trademarks For Organic Foods

Oprah Winfrey is reportedly getting into the organic foods and products business.  According to online filings for the US Patent and Trademark Organization, several applications for “Oprah’s Organics” were filed late last month. The filings are to use the name for bath soaps, sunscreen, massage oils, hair products — and also for organic salad dressings and frozen vegetables, soups, beverages and snack dips.

Applications for “Oprah’s Farm” for a beverage and catering service and “Oprah’s Harvest” were also submitted for this fall. The addresses for the applicant’s include the Wilshire Boulevard addresses of Winfrey’s business and the Chicago address of Winfrey’s Harpo Inc., offices.

Winfrey already owns hundreds of acres in Maui, which include a large farm and a bed and breakfast. The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands. (New York Post, 11/11/2012)