Mel B Helps Children's Hospital Los Angeles

MEL B DESIGNS “SOFT & DARING” PUMP FOR SHOEDAZZLE

 Proceeds to Benefit Children’s Hospital Los Angeles

Mel B

ShoeDazzle^® has announced the release of Melanie Brown’s “Mel B” shoe. The limited-edition, blinged-out pump will be sold exclusively to ShoeDazzle members, with 100% of profits donated to Children’s Hospital Los Angeles.

Mel B, best known as a Spice Girl and “Dancing with the Stars” contestant, was inspired by the patients of Children’s Hospital Los Angeles who attended her ShoeDazzle design session. The finished product, available on March 14, 2011 at ShoeDazzle.com, is a pump with a stunningly bejeweled high-heel and a leopard print inside.

Children’s Hospital Los Angeles is L.A.'s first and largest hospital dedicated to treating children.

About ShoeDazzle® ShoeDazzle is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member’s own distinctive sense of style. The company, which was founded by Brian Lee, Robert Shapiro, MJ Eng, and Kim Kardashian, who serves as the site’s Chief Fashion Stylist, was launched in March 2009 and now boasts over 600,000 Facebook fans.

About Children’s Hospital Los Angeles Children’s Hospital Los Angeles is one of the nation’s best children’s hospitals serving more than 97,000 patients each year with physicians specializing in more than 100 subspecialties. Children’s Hospital is one of only eight children’s hospitals in the nation – and the only one in the western United States – named to the national “Honor Roll” of children’s hospitals in the 2010 U.S. News & World Report rankings for clinical excellence.  Children’s Hospital is preparing to open a $636 million, 317-bed state-of-the-art facility in July 2011 that will further expand services and capabilities at its main campus on Sunset Boulevard in Hollywood, Calif., as well as increase the ability to provide family-centered care to residents throughout the region.

Contacts

Hayley Scheck                                                              Kristina Levsky

B|W|R Public Relations                                                  ShoeDazzle

310.550.7776                                                                 213.389.8889

hscheck@bwr-la.com                                                    klevsky@shoedazzle.com